SmartE THE APPRENTICE CHALLENGE #3 – BUILD A BRAND
29th February 2016
SmartE - The Apprentice Challenge powered by First Advantage and organized by NEN on 29th February 2016. Four students, Chanakya Sethi (17039), Anand Thomas (17017), Alia Anis (17014) and Chetna Singh (17040), students from Department of Computer Science & Engineering of Dronacharya College of Engineering, participated in SmartE the Apprentice Challenge #3 under the team name Technoids.
The Challenge aimed to enable experiential learning into all aspects of venture creation through live projects from corporates and start - ups. Each project is offered as a competition under the SmartE banner.
In Challenge#3, every participant was required to think creatively and create an innovative commercial advertisement video highlighting the USP of RangRage to increase their brand value and create brand awareness. The video also focused on why RangRage is different from other players in the market.
The one minute video was shot at India Gate using clothes and stuff similar to RangRages’. It showcased how theRangRage products are different for the normal ones. The products from RangRage were not just about wearing them but having fun while doing so. They fit into the craziest of the things as they define ones passion. Be it dance, theatre, technical, music, or whichever field.
Technoids secured Second position in SmartE the Apprentice Challenge #3 as the result was declared through webinar on 10th March 2016. Technoids were given away Certificates and cash prize of 10,000.