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Events

Events All Events 2016 Nov

 

Students during the session
Interactive activity with Mr. Prashant Lodhi
Students along with Mr. Mainak Uprety, Branch Head, Aptron Sol., Mr. Prashant Lodhi, Network Consultant and Mr. Amar Saraswat, Assistant Professor, CSE Dept
E-Leader explaining about the activity
Students during performing the activity
Students during the seminar
Students during the seminar
Mr. Mainak Uprety, Branch Head of Aptron Solutions Pvt Ltd. was seminar on “Digital Marketi

 

ENTREPRENEURSHIP AWARENESS CAMP

15th to 17th November, 2016

 

Entrepreneurship Development Cell of Dronacharya College of Engineering, Gurgaon in association withEntrepreneurship Development Institute, Ahmedabad organized Entrepreneurship Awareness Camp (EAC) from15th to 17th November, 2016 with an objective to cover different parts of business enterprise.

Day 1: Industrial Visit:

An Industrial Visit to Aptron Solutions Pvt. Ltd. on 15th November 2016. Seventy five students from CSE, departments, along with Mr. Amar Saraswat, Assistant Professor, CSE Department went to Aptron Solutions Pvt. Ltd., Gurgaon for visit.

The main objective for the visit was to provide industry exposure to students about Cisco Networking.

Day 2: Classroom Activity:

On second day of the camp the students were engaged in interactive activities. The event comprised of thirty minute presentation on “Prologue to Entrepreneurship” in which the E-leaders explained the importance of Entrepreneurship to the students and sparked up their minds to come up with new and innovative business ideas of their own. Then the E-leaders also enlightened them how entrepreneurship differs from a business with substantial existing examples. The workshop led to a very interactive session with the students’ and E-leaders later directed the "Thought Generation" movement with the students.

In the Idea Generation activity each of the students were asked to come up with an idea that they think could be developed into a successful business idea and can be pursued further. They were given a couple of examples as how one can think beyond his horizon to initiate something new as a business. Further, total time of 20 minutes to think about and process their idea. After the brainstorming each student shared their ideas with the entire class and their class voted for the ideas that came up. The 3 Ideas that stood out gaining the maximum number of votes were rewarded with a small prize. Then queries of the students were dealt with as to what should be the factors while pursuing your idea and what are the domains one should restrict to while coming with an idea .

Day 3: Seminar:

On the third day of EAC a seminar on “DIGITAL MARKETING” was organized for students. Mr. Mainak Uprety, Branch Head of Aptron Solutions Pvt. Ltd. Gurgaon was invited as the guest for seminar.

The session began with the introduction of processes involved in Digital Marketing: Visibility, Bringing Targeted Traffic, Engagement, Conversions, Measurement, Retention-Services and Recommendations. All these processes were discussed in detail with the students.

Students were made aware of Search Engine Optimization with the help of which they can enhance the ranking of their websites in Google’s search list. In this part Mainak told them about the process of SEO. It takes place through crawlers who pass on the data to Google Main Program (GMP) which contain all the algorithms responsible for site ranking. Students were taught about how to bring crawlers to their website, what is Google web Master, what are ping services, Frequency driven crawling and dedicated crawlers.

Students were taught about adding the traffic on their sites. Using Adsons how can they allow Advertisements to get their place on their websites? How paid advertisements are done in a digital way and how can we reach a larger society in specified and reasonable amount. Students were also taught about how advertisements are done on Facebook and what are their relevance and how can they be more effective. Also technique to check the traffic on your website has been provided to students so that they can keep a track of people accessing their website and also from where they are accessing it, how long they are staying on your page etc.

At the end Mr. Mainak made students aware of the benefits of Digital Marketing that is cost effective, performance oriented, helps employers cut down their marketing expenses and social media like Facebook, twitter, YouTube can be used for marketing.

Entrepreneurship Awareness Camp was a platform to expose students to different aspects of entrepreneurship, including opportunity guidance, services offered by agencies of support system etc. The visit was organized to bring the students in direct touch with practicing entrepreneurs. The program was highly inspirational and motivational for all the participating students which encouraged them to think big and achieve big as Entrepreneur.

All Events
  • Tech - Summit 2016, Hainan, China November 30, 2016
  • Instructor Training Program on CCNA 1 & 2 (Routing & Switching) November 28 - December 10, 2016
  • One day Pilot Programme on College to Corporate by IIT Bombay November 26, 2016
  • Industrial Visit to Automation Engineers A.B. Pvt. Ltd. November 18, 2016
  • Industrial IEEE Live Streaming on 5G’s Role in Internet of Things November 17, 2016
  • Regional Facilitation Workshop November 16, 2016
  • Entrepreneurship Awareness Camp (EAC) November 15 - 17, 2016
  • Panel Discussion by National Institute of Technical Teachers’ Training and Research November 15, 2016
  • Inauguration of Livelihood Business Incubator (Lbi) November 15, 2016
  • ADIDAS UPRISING 2016 Basketball Tournament November 12 - 13, 2016
  • APP - A - THON Competition at DAVIM November 12, 2016
  • Two Day Programme on IT Consulting by CDC, New Delhi November 11-12, 2016
  • Visit to CSIR CRRI-Central Road Research Institute November 11, 2016
  • Smart India Hackathon 2017 November 09, 2016
  • FDP on Data Sciences and Machine Learning November 07-12, 2016
  • India - UK Tech Summit 2016 November 07-09, 2016
  • Debate & Elocution Contest organized by GAIL India Limited, NCR November 07, 2016
Old Events

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