One week short faculty Development Program on "Digital Marketing"
14th December 2021
Dronacharya College of Engineering, Gurugram organized one week FDP on “Digital Marketing” on 14th December, 2021. The Development program was attended by 38 faculty members and 2 non-teaching staff members. The eminent speaker of the program was Dr. Vimla Yadav (Associate Prof. KIIT Group of Institutions.)
The program began with an overview of digital marketing and its importance in today's business world. Dr. Vimla Yadav explained how digital marketing has evolved over the years, and how it is now an essential part of any marketing strategy.
The program covered a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. Participants were introduced to the latest tools and techniques for each of these areas, and were provided with examples of successful digital marketing campaigns.
The program also included hands-on sessions where participants had the opportunity to apply the concepts they had learned to real-world scenarios. These sessions focused on creating and executing digital marketing campaigns, analyzing data, and measuring the success of campaigns.
The speaker emphasized the importance of data analytics in digital marketing, and provided guidance on how to use tools such as Google Analytics to measure the effectiveness of campaigns. The program also covered topics such as conversion rate optimization, lead generation, and customer engagement.
Throughout the program, the speaker emphasized the importance of keeping up with the latest trends and developments in digital marketing, and encouraged participants to stay informed and adapt their strategies accordingly.
Overall, the development program on digital marketing provided valuable insights into the latest trends and techniques in the field. Attendees were able to understand how digital marketing can be used to reach and engage customers, and with practical tools and strategies for executing successful campaigns.